Influence marketing appeared relatively recently: at the moment when some bloggers began to gain a lot of subscribers in social networks, and the business decided to use it to their advantage. Earlier in the article "Marketing influence: how to get loose and make money on other people's subscribers?" we have already written about progress with the help of opinion leaders.
In the fight for health around the world limit the advertising of certain goods and services. Both socially branded drugs or weapons, as well as most acceptable, and for some people daily alcohol and cigarettes, fall into disgrace. But the counters are not going to empty sharply. The people don't quit smoking at all, the names of the brands of the ascendant do not forget.
Recently, we published an article with examples of gifts that can attract new customers. But after all, you can give them to old customers in order to increase loyalty. If you give a person something with your logo, it will increase the number of contacts with the brand. And if it is something useful, than it will use every day, then the efficiency grows even more.
Want to attract more people to the site than with contextual and targeted advertising combined? If yes, then you should pay attention to teaser networks. Below you will find out if your product is suitable for promotion with this tool. Learn how to customize and conduct advertising campaigns, as well as make ads, bringing applications from the site.
Why marketers need to pay attention to gamers Because there are so many of them. And among gamers there are people of both sexes and different ages. This alone is enough to pay close attention to them. To find out how many gamers in Russia, I turned to the press office of MediaMarkt. According to their statistics, 74.7 million users are interested in gaming in our country, whereas in the MMOG 27 million play, of which 9 regularly participate in e-sports competitions.
In Russia, there are a number of laws that restrict freedom of expression. Their violation entails serious consequences: from fines to criminal prosecution. Read this article very carefully if you do not want to have problems with the law. Why do I need to know all this? I do not violate anything. Any information on the Internet is considered a public statement, even if almost no one visits your page.
Editors note: this article is based on the book “On the hook” by Nir Eyal and Ryan Hoover. I wake up, turn off the alarm on the phone and then check the Facebook and VKontakte on the machine. I always buy coconut buns in a bakery on Sovetov Street, when I leave the city for the weekend. Immediately I check the message as soon as it is deleted.
What does it mean to get a portrait of the target audience? Suppose we conducted a study and realized that our products are usually purchased by people aged 30 to 40 years. But what follows from this? How should this affect the advertising message and how the site should look like? I propose to draw attention to the theory of generations created by the Americans Neily Hove and William Strauss, to shift it to the Russian reality and highlight useful points.
Marketing is everywhere. You submit a resume - you sell yourself and your abilities. You stick to an interesting public - you throw the link to friends, let them fall. You watch your favorite series - and there the characters behave not like any other thing, but according to digital laws. Let's see what marketing tools used by the heroes of the "Game of Thrones"!
The sophisticated buyer is difficult to hook flyers near the subway or contextual advertising on the Internet, he does not pay attention to commercials, watching TV shows. He is always ready - he is waiting for something to sell. And there are more of them. They do not have the classic marketing tools, they need to be interested and involved.
How to make the media talk about an advertising campaign? What script video will be viral and disperse on the Internet? How to deal with negative comments? These and other questions will help answer the following 10 examples of scandalous advertising. This ad provoked heated discussions and controversies on the web, criticized her, and talked about it.
Today I will tell you about an effective advertising platform - the Twitch streaming platform. Let us find out who is suitable for advertising on it, what formats you can order, what intricacies you should learn before negotiating with a streamer. What the ... Twitch? Twitch is a platform for broadcasting online games, or a streaming platform.
In Russia, very few people are talking about it yet. Here they remove the last cream from those groups of consumers who have a simple rational thinking. One that allows them to do simple work is not to have crushed glass for breakfast and to remember how a policeman differs from a snowman. But soon the naive eyes and these people will open.
"What does it mean - you do not want a company blog? Do not invent! Everyone wants a company blog. God gave newsjacking - will give budgets as well." The imitation daemon whispers to the business owner something similar and encourages imitative marketing strategies. "Well, how? Everybody is stuck on the" T - F "blog, there’s probably a conversion!