Because "Content is King" - in the case when the value of the content is clearly higher than the unobvious comfort of the site’s content, marketers can go for a smoke.
I will give an example. Have you ever heard of the Haas effect? Hardly. Although, if you like to listen to music with headphones, he accompanies you every day. The synthesizers sounding in a stereofield is he. An acoustic guitar in a favorite song that plays both at the same time on the left and on the right is also him.
It so happened that I was creating any applied music, and I once needed information on how to make the Haas effect for the same guitar. But since this information is quite specific, no one deals with their beautiful presentation on sites in runet. Because why?
Yandex.Wordstat unambiguously reports that the phrase "Haas effect" is being driven into the search engine by 80-145 people per month. There is no money for this request and there never will be. Of course, it can be used for a narrow subject site, among other low-frequency queries. But the authors of such a site are usually the "sound" geeks themselves, who are adaptable, loading speed to these your UI / UX ... well, you understand.
I love this horror information
We write in the search box "how to make the Haas effect" and see what falls out for us. The very first offer is just a narrow subject site samesound.ru, which is made by people who are obviously keen on music and sound design. For some reason, they decided that it would be inconvenient for me to read a long “sheet” with tips on working on musical stereo effects (why?) And crushed the article into several pages under one heading. To find what is there about the Haas effect, you need to press the "next" and "back" buttons.
God damn it! I do not see these buttons immediately, they are small and pale. Okay, I found the buttons, I click, I click ... The desired Haas effect is on the seventh screen!
God, how uncomfortable it is, since childhood I have been accustomed to reading books consistently - "bricks". I love bricks. And from my youth I used to scroll down articles on simple HTML pages. And do not cry in the pillow from the small print and pink headers.
No need to make me "comfortable"! Give me everything at once in one page. With the logic of "left-to-right" and "top-down."
- Yeah! - you say. - So you experienced the pain of an unsuccessful UI / UX, got caught!
As if yes, but no - the site owners just took care of a convenient and beautiful presentation of the information I needed. But it would be better not cared. But what I needed, I found and read.
Next, the search engine sends us to "Peekaboo." And what hangs there does not need to be verbally described - it’s required to see:
The same fasting post
Did I faint? Not. I need information. In any form. I also ate it, and with unabated interest.
I myself will select the right, I will remember the important, write down what I am afraid of forgetting. We just give it on the subject.
On the next resource, I see the error "500" with the captain's message "Something went wrong: (". Then I get on the website of the school of electronic music zwook.ru. Oh! Normal "sheet"!
I run it with a strained look, searching for the words "Haas effect". I find it from the second skipping of the article, because they are not in the headlines. The phrase is simply found in the text. I feel disappointed - the text is not about the effect, it is simply mentioned here.
Pure enjoyment of simplicity
Finally, the first page of the issue leads me to the magazine on the creation of music nch-nch.ru. And in it I am happy to see an article without frills. Two types of simple subtitles. No "excerpts" and "quotes" in the layout. Top-down logic, unsophisticated two-column post template with sidebar to the right. Directly out of time, "tasteless" unfashionable. And it appears quite crowded, because I have a monitor with a 4: 3 aspect ratio (it's not like people).
"But I fly, I am in paradise" - the article briefly describes the desired effect. There are two audio examples with and without the Haas effect (you can play right in the body of the article) and screenshots from the Ableton Live interface (a program for creating music) that visually explain exactly how the effect was made.
I got everything I wanted. Moreover, I went to the main page of the magazine and was going to bookmark it. True, I saw with regret that the blog was not updated for 10 months. Then, in the very first post I clicked on the advertisement and, clicking on the link, I took a few reasonable, non-robotical actions on the advertiser's website so that the contextual advertising system counted the magazine that helped me, click.
Once upon a time, when the UI and UX disciplines were not even in the project, it was thus accepted to thank the webmasters for finding useful info on their website.
So the right content responded to my “pain.” The site on which I found it involved me in interaction - intellectual and emotional. I still put it in the bookmarks - what if he wakes up from hibernation?
And you say "user experience" ...