Search, specify: search operators "Yandex" and Google

In the article you will find the operators of search engines Google and Yandex, which make the search process more convenient, and the results - more accurate. As a bonus, additional features of voice and regular Google search.

Article layout:

Google search operators

Search operators "Yandex"

Google search operators

1. " "

Using quotes helps to find words that exactly match the search word in the results. This is especially true if you are looking for a non-standard word or phrase.

Example: "Polish language tutorial"

If you remove the quotes, the search results will change.

Example: Polish language tutorial

2. -

The operator in the form of a hyphen allows you to exclude a specific word from the search. Please note that the word must be written immediately after the hyphen, without a space.

Example: a novel nabokov-lolita

You can exclude several unnecessary words at once. To do this, put a hyphen in front of all the excluded words.

Example: Nabokov's novel - lolita - cinch

And with the help of this operator you can exclude the whole phrase from the search. To do this, you need to enclose it in quotes and put a hyphen in front of it.

Example: - "camera obscura"

See also: The complete guide to Google AdWords for beginners: how to set up contextual advertising

3. OR (|)

The operator OR (or "|" - the sign of the vertical bar) is used to find one of the words entered in the search string.

Google prefers results that contain all the words entered. Therefore, to get only one word in the issue, you need to choose words that are rarely used together.

Example: Shakespeare OR Dumbbell

4. ( )

Almost all operators can be used simultaneously with others. To do this, you need to enclose groups of words in brackets — this will help Google understand which of them to apply this or that operator.

Example: (Shakespeare OR Dumbbell) value

In this case, the word "+" is performed on the word "value", which is applied automatically to all words in the search engine.

And now let's see what the result will be if we do not enclose a group of words in brackets.

Example: Shakespeare or Dumbbell Value

5. &

Adding an ampersand (&) between two words helps you find them within the same sentence.

Example: Chaplin & Hitler

See also: How the Internet of Things will change search and search marketing

6. ~

Using this symbol allows you to find synonyms for the entered word. But, in order to simplify the search for synonyms as a result of the issue, you can also delete the entered word by adding a hyphen in front of it.

Example: healthy food ~ food

Note: Some results cited by Google do not contain synonyms.

7. *

Missing words and symbols in a search phrase or word can be replaced with an asterisk (*).

So, if you want to find a movie, but do not remember its full name, enter an asterisk * instead of the forgotten word, and Google will find information about this movie.

Example: 6 demons * rose

An asterisk can also be put in the middle of a word, for example, if you want to find single-root words in the results.

Example: invite *

8…

You can search within a specific range (numeric, time, price), for this you need to add points between the numbers.

Example: a camera 15000 ... 50,000 rubles

See also: Is there life outside Yandex and Google: alternative ways to drive traffic

9. AROUND (x)

To find text in which two words are close to each other, use the operator "AROUND (x)", where x is the approximate number of words that separate the two words entered.

Example: Dostoevsky AROUND (5) thick

Note: Often there are fewer words between the words found, - it feels like the operator does not pay attention to the specified number.

This operator can be applied to phrases, for this they need to be enclosed in quotes.

Example: "ancient Greece" AROUND (20) "nickname Samothrace"

10. filetype:

If you want to find a file of a specific type, use the "filetype:" operator, enter it, after it specify the document type and do not forget to add the search word.

Example: Mesopotamian Art History filetype: pdf

11. define:

The operator "define:" helps to find the definition of the entered word.

Example: define: magnolia

12. lang:

Search for documents by language.

Example: lang: fr theater

13. @ and #: search in social networks

With the help of the operator "@" you can find a profile on social networks by nickname.

Example: @vinnypooh

You can also find content on the hashtag - using the operator "#".

Example: # spring is wearside

See also: How to effectively use hashtags

14. site:

This operator allows you to find content on a specific site. Enter in the search string "site:", and after it - the address of the desired site.

Example: sleep mode site: lifehacker.ru

You can also exclude from issuing a site that you are not interested in using the site: operator along with a hyphen in front of it.

Example: sleep mode -site: lifehacker.ru

15. intext: and allintext:

To find a word in the text, use the operator "intext:".

Example: intext: "masterpiece kusturitsy"

The operator "allintext:" finds content that contains all the words entered in the search string in the body of the article.

Example: allintext: pasta dumplings table love

16. intitle: and allintitle:

Using the "intitle:" operator, Google searches for a word in the title.

Example: intitle: content marketing

The "intitle:" operator can also be used to search for a phrase - for this, enclose it in quotes. If you want to find several keywords in the title at once, use the "allintitle:" operator.

Example: allintitle: content marketing seo

See also: 40 extensions for Google Chrome, necessary in the work of internet marketer

17. inanchor: and allinanchor:

The operator "inanchor:" searches for keywords in the anchor.

Example: inanchor: as

And the operator "allinanchor:" allows you to search several words in the anchor at once.

Example: allinanchor: "how to create a website"

18. inurl :, -inurl: and allinurl:

The operator "inurl:" searches for words within the site url.

Example: inurl: io potatoes

You can also exclude certain words from urls using the "-inurl:" operator.

Example: -inurl: su content

You can search for sites that contain several words in the url, with the help of the operator "allinurl:".

Example: allinurl: cat tail

19. related:

With the help of the operator "related:" you can find sites similar to the one you entered in the search box.

Example: related: vk.com

See also: How to track references to a site / brand on the Internet?

20. cache:

If you want to see what the old version of the site looked like, you can use this operator.

Example: cache: texterra.ru

21. info:

The operator "info:" allows you to get general information about the site.

Example: info: meduza.io

22. Search in a specific top-level domain (TLDs)

You can find content on sites with the type of domain you specified. For this, you can use not only "inurl:", but also the operator "site:".

Example: stories site: ua

Also, in one query, you can search immediately for 2 or more domains using the operator "OR".

Example: stories (site: ua OR site: by)

See also: How to create a website on WordPress: a complete guide for beginners

Additional Google Search Features

1. $

Google recognizes a dollar sign ($), so you can search for a product not in an online store, but directly in a search engine, indicating the preferred cost.

Example: site: aliexpress.com $ 20

To specify a price range, you can use the operator "...".

Example: site: aliexpress.com $ 20 ... $ 50

2. Calculator

To perform calculations, it is not necessary to use a desktop calculator - you can simply enter them into Google. The search engine will do the calculation in its built-in calculator.

Example: 11 * 123 + (343252-12324) +2233/53

See also: How to make a calculator or form for the site: an overview of 4 special constructors

3. Translator

If for some reason you don’t want to open Google Translator (all of a sudden: D), you can get the translation of a word by typing in the search box a query like this:

translate [the word or phrase you want to translate] into [the language you want to translate the word or phrase]

Example: translate sun into portuguese

4. Unit Converter

A unit converter helps convert one currency to another or a value from one system of measures to another (for example, feet to meters, miles to kilometers, etc.). It appears automatically when you enter a value in the search box.

Example: 5 feet

Example: 10 CZK

5. The exact time in any city

To quickly find out the exact time in the desired city, enter in the search box "time" and the name of the city.

Example: New Delhi Time

6. Movie showtimes

In "Google" you can find out what movies are now shown in cinemas in a particular city. To do this, enter the "movie" and the name of the city. Unfortunately, not valid for all cities.

Example: Moscow cinema

7. Metronome

To use the metronome in Google, enter the metronome in the search box.

See also: Increase conversion: search the site as part of the sales funnel

Google Voice Search Chips

1. Alarm clock

You can set an alarm by using Google Voice Search. You just need to say: “Wake me up at [time of] morning,” while you can also specify the day of the week.

Example: "Wake me up at 6 am on Saturday."

2. Reminders

Reminders for yourself can also be put through voice search.

Example: "Remind me to feed the cat at 8 am" or "Remind me to take out the garbage when I get home."

3. Create an event in Google Calendar

Example: "Make an appointment on Pushkin Square on Monday at 10:00."

4. Call

You can call without going to the phone book.

Example: "Call Misha Ivanov" or "Call Mom."

5. Sending SMS

The same goes for SMS.

Example: "Write to Anna Petrova that I will be 10 minutes late."

6. Sending an Email

Working with e-mail in a smartphone is not always convenient, but you can send an email using voice search.

Example: "Send Sviridova Eugene an email, subject, project, message, how are your impressions of a new book, a question mark."

See also: How to create a cool email signature: application overview and practical tips

7. Routes

You can ask Google to build a route to your desired location.

Example: "How to get to Sheremetyevo"?

8. Search for places nearby

Example: "Where is the nearest cafe?".

Search operators "Yandex"

Yandex has 10 times less search operators. Let's consider them.

1. !

If you want to find a word in the results in a given form, without any changes, put an exclamation mark in front of it.

Example:! Beautiful

When you enter this adjective without an exclamation mark, it appears in the output in a different form.

2. +

The "+" sign is placed before the words that must be present in the results of the issue.

Example: + roe deer + run lion

3. -

In contrast to the plus sign, the minus sign (that is, the hyphen) excludes the entered word.

Example: cat-dog

See also: How to defeat the multi-armed bandit "Yandex"

4. " "

Quotation marks, as in the Google operator, are used when entering a phrase that needs to be found without modification.

Example: "I live in myself, as in a moving train"

See also: Walkthrough Guide for Yandex.Direct for beginners

5. *

This operator is used to indicate missing words in a quote.

Example: "bread * head"

6. |

This operator ("|") is identical to "OR" from Google and is equivalent to "or" - it searches for at least one of the specified words in the results of the output.

7. title:

The "title:" operator searches inside the headers.

Example: title: content marketing

8. site:

The site: operator searches on the specified site.

Example: site: texterra.ru case

See also: How to use the new Yandex.Metrica: a detailed guide for beginners

9. mime:

The mime: operator searches for data by the type of the specified file.

Example: mime: epub story

10. url:

With the help of this operator a search is performed on a given page of the site

Example: Madeira url: ru.wikipedia.org/wiki/Atlantic_Ocean

11. host:

The "host:" operator searches for pages hosted on the specified host.

Example: host: www.bbc.com news

12. domain:

With the help of this operator, the search is performed on pages located on a given type of domain.

Example: music domain: ua

13. lang:

This operator allows you to search in a specific language.

Example: cinema lang: it

See also: How to save money in "Yandex Direct" due to the correct setting of the advertising campaign

14. date:

The operator "date:" allows you to find pages with a restriction on the date they were last modified.

Example: news date: 03/20/2017

15. сat:

This operator searches through the pages of sites registered in the Yandex.Catalog. To use it, you need to enter "сat:", and then the region ID or the ID of the desired topic.

Region ID = 11000000 + region code (a list of all codes can be found here).

Category ID = 9000000 + topic code (list of codes here).

Example: marble cat: 11000051

16. image:

The "image:" operator is another undocumented operator, it allows you to find a picture by its name, or rather, all the pages in which it is contained.

Example: image: 1416729775_946074077.jpg

17. anchormus:

This undocumented Yandex operator looks for links to music files that contain a search query in the anchor.

Example: anchormus: eternity

Yandex.String

As you know, Yandex has no built-in voice search, which is not very convenient when using a smartphone. But there is a program for Windows (from 7 and above), - "Yandeks.Stroka". She understands voice commands, searches for requests and turns on with the command "Listen, Yandex".

So, we considered the search operators Google and Yandex. They can be used both individually and in combination with other operators. Use them, and you can simplify the search process and find more accurate results.

Watch the video: How do I search Google effectively? Part I: Boolean Operators & Phrase Searching (December 2019).

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