How A / B Testing Can Lead a Drop in Conversion

Split tests help optimize conversion. With their help, marketers check the effectiveness of changes in landing pages, conversion forms and other elements of sites. However, A / B tests can lead to a sharp drop in conversion rate and reduce sales. How does this happen? Read below. What is the meaning of split testing? A / B test is a research method that allows you to evaluate the effectiveness of changes on a site.

Why find an author - a heartbreaking drama? Experience glavreda "Texterra"

My name is Konstantin Rudov. I am the chief editor of this blog, and I have a problem. We need new blood, but the search for suitable candidates is given with great difficulty. Now I will tell you what to face in the harsh reality. Stop. Maybe work with a team of regular authors and relax? If you want to make a cool blog that will constantly maintain the interest of readers, this will not work.

Where is the line between editing and taste? Confession chief editor

She is not. Each editor and customer creates his own chaos. But-oh ... you can identify internal criteria in order to evaluate all the content on the same principle. At least within one project. First, all the same about the chaos. How to understand that the article is good? Bonus - the terrible truth about your Central Asia Do not understand. Whatever may be said about the content aimed at Central Asia, each editor creates the product that is of interest to him personally.

New school copywriting: how to work to write strong texts?

Copywriters love to talk about the details. They know how important the headings and subheadings are. They understand why a dash is better than a colon. It is important to them that the text is easy to read. They will, with awe, eliminate the extra words, bringing their texts to absolute copywriting sterility. Here's a tip for you: forget the text.

How to improve user experience with content

You must have seen functional sites with a beautiful and user-friendly design, the information value of which is close to zero. Here you can find several identical sections with the "selling" text, sharpened for different keys, the history of a young and dynamic organization and the section "Useful Information", which has been in development since the creation of the resource.